Liverpool 2018/19 kit: Record-breaking New Balance kit sales leads to shortages in home shirts

Liverpool 2018/19 kit: Record-breaking New Balance kit sales leads to shortages in home shirts
Liverpool have had a great season on the pitch and the club’s top brass are laughing all the way to the bank after it emerged their current New Balance home shirt is the highest-selling in their history.In fact, the shirt has sold so well the club has now run out of them and Liverpool have had to order more to replenish the stock in their online store, revealing they hope to have more shirts available in mid-February.Liverpool FC2

Liverpool unveiled the 2018/19 home shirt in April 2018

A statement on the website read: “Due to significant demand for our home kit, we are currently out of stock of many of our home kit items. The 18/19 kits have been the most successful in our history.“In order to meet this demand, we have placed a further reorder of home shirts and we’re working hard to ensure supporters are able to purchase as soon as possible.“Supporters will be notified as soon as the kit is available to pre-order in mid-February.”2

Supporters are unable to order home shirts online at present

Last season’s kit also broke the highest-selling record before the current strip surpassed it.The Reds’ deal with the sportswear brand is worth 45million per season and is set to run out at the end of the 2019/20 campaign.Liverpool announced a record-breaking 125million pre-tax profit last week having reached the Champions League final while also selling Philippe Coutinho to Barcelona.The Anfield club are chasing a first league title in 29 years and face Bayern Munich in the last-16 of the Champions League, meaning the club could get a better deal when the current one runs out. According to the Liverpool Echo, discussions with New Balance over an extension have begun, but Liverpool are also open to deals with the likes of Adidas, Puma and Nike.The likes ofManchester United,Arsenal(both Adidas),Manchester City(Puma) andChelsea(Nike) all earn more thanLiverpoolfrom their current kit deals.

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For now, Liverpool's core strategy is finding a new kit sponsor, or renegotiating terms with New Balance, that will catapult it into the upper echelons. Manchester United currently earned a reported £75million a year from Adidas, contributing to a mammoth £276million in commercial revenues for 2017/18.
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Liverpool 2018/19 kit: Record-breaking New Balance kit sales leads to shortages in home shirts talkSPORT. Liverpool said in a statement it has run out of home shirts on its online store but hope to have a new batch in by mid-February. talkSPORT Tue, 12 Feb 2019 08:00:00 GMT
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Liverpool's current New Balance home shirt now has become the highest-selling kit in their history, forcing the club to put a notice on their website that they have run out of home jerseys. Their statement read: "Due to significant demand for our home kit, we are currently out of stock of many of our home kit items.
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Liverpool 2018/19 kit: Record-breaking New Balance kit sales